Media Molecule is a British video game developer based in Guildford in Surrey. The studio was founded on 4 January 2006 by former Lionhead Studios employees Mark Healey, Alex Evans, David Smith and Kareem Ettouney Before starting the company, the founders from Lionhead Studios worked together on Healey's independent game Rag Doll Kung Fu while still at Lionhead. The studio's first game was the PlayStation 3 title LittleBigPlanet, which was announced and demonstrated at the Game Developers Conference 2007. The plan was always to produce a chart-topping game, but to keep the size of the company as small as possible so as to keep a tight rein on costs. Evans in particular was keen to avoid what he calls the "cycle of debt". It was chiefly this concern that led the founders to consider user-generated content. LittleBigPlanet 's best selling point became its set of level-creation tools and the ability to publish that content on the Internet. "Every time you boot up there are more levels to ...