The phrase "Got Rice?" is a term that was coined by Asian American youth in the 1990s shortly after the original "Got Milk?" advertising campaign for the California Milk Board in 1993. The phrase has since come to be used as a symbol for the cohesiveness of Asian American cultural identity and cultural pride, especially on the Internet. It's usually mentioned close to the Asian Pride slogan.The humor is derived from the fact that rice is a staple food in many Asian cultures. The slogan can thus be viewed as an Asian American cultural response to American media and advertising.There is also a parody song called "Got Rice?", often referred as AZN Pride, which samples 2Pac's "Changes". The song dates back to at least 2000, and has been described as being in the raptivist genre; it is also noted as an example of Asian Americans, specifically Chinese Americans, adoption and adaption of Hip Hop culture. It has also been referred to as "satirically pro-Asian", for its use of the AZN terminology which is not fully embarrassed by all Asian Americans. The Fung Brothers released a modification of the song in 2010.