• 8 years ago
    Saved!
    Fucking brilliant decision on their part

    "The big fear was that people who heard about the project without getting all the details might make some erroneous assumptions about the state of the game or Codemasters' plans, which would lead to a hive mind of negative sentiment around the game before it had a chance to win converts. One way Coleman said they got around that was to announce the game on Early Access all of five minutes or so before it was available on Steam.

    "People didn't really have time to dwell on it, and that was a tactical decision on our part," Coleman said. "We didn't want to announce and then allow people to dwell on the situation too much, the fact that perhaps the game wasn't going to be available on PS4 and Xbox One right off the bat, the fact that this was a new Dirt game but it might not be what people were expecting it to be. We wanted to catch people off guard."

    - GamesIndustry.biz
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