"Satoru Iwata will also be remembered for his humour and humility when fulfilling his role as Nintendo President. Iwata-san pioneered a new attitude for the company in which it communicated with fans, with the series of Nintendo Direct videos being a prime example. Iwata-san repeatedly demonstrated his love for Nintendo's heritage, gaming and its fans through broadcasts such as these, imbuing the company with an enhanced sense of humanity to accompany its unique software output.

Throughout his leadership of Nintendo Iwata-san placed accessibility, fun, innovation and inclusivity at the core of the company's mission statement. While this mainstream approach proved lucrative in the DS and Wii era, it still remained a key goal even in more challenging times. During Iwata-san's tenure Nintendo portrayed a light-hearted approach to an increasingly noisy and cut-throat business, defying projections and criticisms to continue on its own course and to deliver products that it believes in." - Thomas Whitehead, #Nintendolife