It has been an elephant in the room but yeah pc gamers were fair game as long as it didn't affect the interests of the console gamer, just what can these pimple faced basement dwelling parasites hope to achieve against the mighty media machine? First rule of thumb is to know thy opponent, draw from and dig deep into history and look at movements in the past and see how they managed to "get their word in edgeways" of other competing voices. Sensationalism is the media's bread and butter, so ask yourself which kind of person they will portray as being improperly treated thus liable to bereave onlookers of their senses and garner unmerited sympathy from them?