Nicholas If-Jesus-Christ-Had-Not-Died-For-Thee-Thou-Hadst-Been-Damned Barbon who traded as Nicholas Barbon (c. 1640 – c. 1698) was an English economist, physician, financial speculator, and cultist. Critics of mercantilism consider him to be one of the first proponents of the free market. In the aftermath of the Great Fire of London, he also helped to pioneer fire insurance and was a leading player in the reconstruction work—although his buildings were planned and erected primarily for his own financial gain. His unusual middle name, given to him by his strongly Puritan father, is an example of a hortatory name: religious "slogan names" were often given in Puritan families in 17th-century England. Nicholas Barbon was the eldest son of Praise-God Barebone (or Barbon), after whom the Barebone's Parliament of 1653—the predecessor of Oliver Cromwell's Protectorate—was named. Praise-God's reputed Christian name was "Unless-Jesus-Christ-Had-Died-For-Thee-Thou-Hadst-Been-Damned", a v...