Berliner Pilsner was founded in 1902 by Gabriel and judges. Berliner Pilsner established as a small brewery with an adjoining garden restaurant.
As of 1969, the Berlin-Pilsner brewery headquarters of the East Berlin drinks combine. In the GDR , the Berliner Pilsner developed in 1963 has established itself as one of the most common East Berlin's traditional beers. Even Erich Honecker was supplied with the Berliner Pilsner. Except for the domestic market of the GDR it was for the export ( Bulgaria , Great Britain , USA produced).
After 1989 and the reunification of Germany to Berliner Pilsner had against the free market competition prevail. With a product relaunch in 1992 was the old beefy euro bottle with a new one ( NRW bottle replaced) and a newly designed style. The aim was to make a new image and increase the decline in sales .
Not only the exterior was changed in this relaunch, but it was also a lot of money (€ 2 million) was invested in the technical upgrading and renewal. The process was accompanied by a new advertising campaign with the slogan "The Beer of here."
This was followed by further changes to the design until 1999, the most far-reaching changes have been made ​​to the product. This was a brand core analysis, which revealed that the Image of Berliner Pilsner was considered a "clunky" and sales stagnated. So after deliberations of the Group were made ​​fundamental changes in the appearance. The NRW bottle was by the longneck bottle replaced. label , font and logo were changed in 2006.
Since then, stands the Bear in front of the Reichstag dome on the label of the beer bottle. Was accompanied this process of a number of modern advertising campaigns and sales promotions (sporting events, rickshaw taxis, etc.) to new target groups to win for the product and so to increase sales again. Berliner Pilsner should no longer be the traditional beer from the east, but a modern metropolis beer with an established presence in the market. "Open-minded", "modern", "confident", "future-oriented", "valent" and "attractive" were the keywords of this campaign .
The longtime advertising slogan was "What is good prevails!" Currently "Made in Berlin" will be used.