• 9 years ago
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    You got the brand that everyone resents having to buy, how's that going to work in the entertainment industry? See, we don't need your OS in the entertainment industry.

    We don't need shit from you in the entertainment industry. In fact, if anything you do runs like fucking Windows, we don't want anything to do with it, right? That was a very common perception," Lanning said.

    "There was a lot of resistance; it was, 'Microsoft Game Studios? Fuck Microsoft!' And we went around the world defending them. We said, 'Look, this is about building better environments for developers so that you can get better games at cheaper prices and developers can stay in business longer'."


    http://www.gamesindustry.biz/articles/2015-03-30-microsoft-floated-the-idea-of-giving-away-xbox
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