Second Life is an online virtual world, developed by Linden Lab (a company based in San Francisco) and launched on June 23, 2003; and which in 2014 has about 1 million regular users, according to Linden Lab, who owns Second Life. In many ways, Second Life is similar to MMORPGs (Massively Multiplayer Online Role Playing Games), Linden Lab is emphatic that their creation is not a game: “There is no manufactured conflict, no set objective”. The virtual world can be accessed freely via Linden Lab's own client programs, or via alternative Third Party Viewers. Second Life users create virtual representations of themselves, called avatars (also called Residents) and are able to interact with other avatars, places or objects. They can explore the world (known as the grid), meet other residents, socialize, participate in individual and group activities, build, create, shop and trade virtual property and services with one another. It is a platform that principally features 3D-based user-gene...