MyFitnessPal is a free smartphone app and website that tracks diet and exercise to determine optimal nutrients and caloric intake for the users' goals. In a Consumer Reports diet rating, MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, "maintenance, calorie awareness, and food variety". In February 2015, it was announced that MyFitnessPal was acquired by athletic apparel maker Under Armour. MyFitnessPal was purchased for $475 million and had 80 million users at the time. The user may enter the name of the food or scan the barcode to find the item in a large database of over 3 million foods or may select foods from a list of most frequently eaten foods. Dietitian Michelle Eckhart says a bonus for dieters using such tools is that "numbers don’t lie, and I think when people can really see the reality — the numbers — it helps them to adjust their behaviors more quickly." The same food item may contain several variation of the caloric count possib...