ClickHole is a satirical website from The Onion that parodies websites such as BuzzFeed and Upworthy. The clickbait parody site was launched on June 12, 2014. The creation of ClickHole comes in conjunction with The Onion's decision to stop its print edition, as the journal shifts its focus more towards the internet. According to ClickHole's senior editor, Jermaine Affonso, the website "is The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of content that is shared on social media as well the desperation of media sites to share such content.